Founding 50 — £5 off your first box · locked-in pricing for life✦£35 first box · then £40 every 3 months✦Only 50 founding seats · invite-only Crown Scan✦No card to reserve · cancel anytime✦Our team personally sends your Crown Scan invite✦Two AI-matched products per box✦Founding 50 — £5 off your first box · locked-in pricing for life✦£35 first box · then £40 every 3 months✦Only 50 founding seats · invite-only Crown Scan✦No card to reserve · cancel anytime✦Our team personally sends your Crown Scan invite✦Two AI-matched products per box✦

The Process

Three steps,
your Crown ID.

A diagnostic ritual that takes the noise out of haircare. No upselling. No confusion. Only what your biology actually needs.

Reserve My Crown ID →
A single curl resting beside an analysis screen

Step 01 — The Scan

The biology of your hair, read by AI.

Upload a soft selfie and a photo of one shed strand placed on white paper. Our model classifies your curl pattern from 1A to 4C, and reads volume, density, and strand thickness with clinical precision.

Sixty seconds. Zero guesswork.

A confident editorial portrait

Step 02 — The Quiz

Five quiet questions. A complete chemical profile.

Porosity. Scalp biome. Lifestyle. We even check the hardness of your local water — because the same product behaves differently in Glasgow than it does in Brighton.

The result is a chemical profile no questionnaire alone could ever produce.

The Crown ID profile result

Step 03 — Your Crown ID

A profile, forever yours.

e.g. Type 4B · High Porosity · Hard Water. A unique biological hair profile and a curated edit of products matched to your exact needs.

Your Crown ID evolves with you — the seasons, the stress, the new climate. We adjust quietly, in the background.

“
We solve the paralysis of choice for the consumer, the visibility crisis for the ethical maker, and the hygiene crisis for the vulnerable.

Why we built this

Try it now

Take the Crown Scan.

Begin your scan below — your Crown ID will be generated in real time.